Increasingly, companies no longer want to perform their own sales leads environments. Outsourcing B2B lead generation allows internal sales teams to work exclusively on sales qualified leads. The costs involved in staffing, responding to incoming enquiries, direct mail, client management and data list management can be difficult. In addition our clients see benefit in having their sales team solely focused on closing qualified opportunities, as opposed to prospecting. Alliance is able to create customized lead generation programs and processes to manage the most complex of requirements. We can manage your entire incoming inquiry including email, phone, advertising response, and call to action requirements. Outsourcing your entire lead generation requirement allows fixed costs for budgeting, but more importantly, can be performance based using your own KPI’s. This allows your company to maximize its returns on outsourced investments.